Martial Arts for America
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STEP 1 - Prospect uses Internet to search for Martial Art Lessons
Step 2 - Your Prospect is brought to the MAFA Public Site to learn about the Martial Arts and select your school...
Clicking the link from the search engine advertisement brings the prospect to the MAFA National Site where the the prospect can then get some of their questions answered. Giving you a more informed prospect when they contact you.
Step 3 - Your Prospect selects your school in their area with the MAFA Studio Directory... 
After reading the articles on the martial arts, the prospect is then brought to the MAFA Studio Directory to choose
Clicking on a school's name brings the prospect to an information capture screen where they submit their information.
Step 4 - Your Prospect's information is emailed to you and you have a HOT lead
The prospects information is sent directly to your email address. The prospect has the option to visit your school's web site after submitting their information. This is a highly qualified lead! Be sure to follow up promptly! But my school already comes up when people search for it... A prospect looking for a martial arts school won’t put your school’s name into a search engine – they don’t know you - yet. A typical person would put in “karate lessons” or “martial art classes” or "children's Taekwondo". When they do this, Martial Arts For America's advertisement shows up at the top of the search results.. By clicking on this link, the public is brought to the MAFA Public Web site where they can learn all about the Martial Arts, and then locate a school in their area - your school! |
On your behalf, MAFA pays Internet search engines like Google, Yahoo, & MSN, to display an advertisement when someone does a search for "karate lessons" (or similar). This ad typically shows up at the top of the page and, as you know, people primarily click on the links that show up first. A prospect looking for a martial arts school won’t put your school’s name into a search engine – they don’t know you. A typical person would put in “karate lessons” or “martial art classes”. When they do this, they get the result you see above. By clicking on this link, the public will be brought to the MAFA National Advocacy Campaign Site where they can learn all about the Martial Arts, and then locate a school in their area - your school!
